Leads aren't handled fast enough
What I build
Every lead lands in a pipeline with an owner and a next step, so nothing sits in an inbox waiting for someone to notice it.
Real estate CRM automation
A CRM that keeps every real estate lead moving.
Real estate teams don't run short of leads. They lose them to slow follow-up, cold lists nobody works, and past clients nobody calls again. I build HubSpot and GoHighLevel systems that follow up on time and warm cold leads back up, with AI agents that keep listings, appraisals and commissions current the moment anything changes.
+72% ongoing dealsHubSpot · GoHighLevelAI agentsStale-lead nurture
Where the revenue leaks
Five problems I see in real estate CRMs, and what I build for each.
Follow-up stops after the first try
What I build
Automated follow-up keeps working a lead after the first call or email, instead of relying on an agent to remember.
Past clients are never re-contacted
What I build
Past buyers and sellers stay in the CRM as a list worth working, with campaigns that bring them back into conversation.
Listings and appraisals live in spreadsheets
What I build
Listings and appraisals move into the CRM, and an AI agent connected to the lead-management workflow updates them the moment a record changes. No spreadsheet to keep in sync.
Commissions and ambassadors are tracked by hand
What I build
An AI agent tracks ambassadors and commissions inside the lead-management workflow, updating as soon as a deal or record changes, so nobody reconciles them by hand.
Real estate work
Two real estate builds.
Clients are described rather than named.
Real estate businessHubSpot
Stale-lead nurture that feeds the call queue
I built their HubSpot and a smart nurture campaign for stale leads. Instead of writing cold leads off, a staged set of marketing touches brings them back from cold to warm, and only once they're warm enough do they move into the cold-calling queue.
- 01Stale lead
- 02Staged nurture
- 03Warm lead
- 04Call queue
Real estate lending teamGoHighLevel
An ambassador system alongside the sales pipeline
They source new leads and sell in GoHighLevel. Alongside that, I built an ambassador system: a campaign that finds ambassadors who help them sell and promote their listings, run from the same GoHighLevel account as the sales work. Active marketing, lead scoring and buying signals point their cold callers at the leads most likely to convert.
Ongoing deals+72%
- 01Recruit ambassadors
- 02Promote listings
- 03Refer and sell
- 04Track in GHL
Both teams pull their lists from the usual real estate listing tools; the CRM takes over from there.
Real estate FAQ
Common questions from real estate teams.
HubSpot or GoHighLevel for a real estate team?
I've built real estate systems on both: HubSpot for one client, GoHighLevel for another. Which fits depends on how your team already works and sells, and that's part of the diagnosis at the start of every engagement.
What happens to leads that have gone cold?
They go into a staged nurture campaign instead of being written off. A series of marketing touches warms them back up, and once they're warm they move into the calling queue.
Can the CRM run an ambassador or referral program?
Yes. For a real estate lending team I built an ambassador system in GoHighLevel: a campaign that recruits ambassadors to help sell and promote listings, run alongside the team's own lead sourcing and sales.
Can AI agents handle listings, appraisals and commissions?
Yes. The AI agents are connected to the lead-management workflow, so they act as soon as a record changes: listings and appraisals stay current and commissions are tracked without anyone updating a spreadsheet.
What does it cost?
The same two-part pricing as every engagement: a $2,500 setup fee to build the system and your first AI agent, then a $750/month retainer for tuning, updates and monthly reporting.
Keep reading
The platforms and agents behind these builds.
GoHighLevel services
AI receptionists, price negotiation and the ambassador system, built inside GoHighLevel.HubSpot services
Pipelines, lead scoring and AI agents inside HubSpot, where the stale-lead nurture runs.The AI re-engagement agent
How an agent in HubSpot follows up with every lead that doesn't book on the first call.Losing leads between the listing tool and the close?
It starts with a short call about how your team handles leads today.