Case studies

What this looks like in practice.

Every number below is the direct output of a CRM architecture and AI-agent system I built and still run. None of it comes from a one-time campaign.

Featured engagement

Dale Carnegie

Business training & professional development
Feb – Jul 2026HubSpot3 AI agents
The gap

7,000 contacts sat in HubSpot with plenty of volume and no working priority system. Reps were guessing who to call next, and the database wasn't earning its keep.

The build

I diagnosed the gap and built a call priority queue backed by a full AI-agentic revenue operations layer:

  • Enrichment agent preps every contact before the call.
  • Coaching agent reviews calls and reports back to the team.
  • Re-engagement agent automatically follows up on anyone who doesn't book.
HubSpot contactsfrom 1,703
11,413
Calls made / monthfrom 633
1,247
Meetings booked / monthfrom 5
91
“The sales engine works. They never thought HubSpot could work together with AI agents this way. HubSpot's own features are maximized, and it's still assisted by AI that acts like 24/7 employees, consistently monitoring, building, coaching and reporting.”
Client feedback · Dale Carnegie
Read the full story
Pipeline growth · Feb – Jul 2026
BeforeNow

Each row is scaled to its own current value. Contacts under active management grew 6.7×, calls made per month nearly doubled, and meetings booked went from 5 to 91 per month, inside the same HubSpot instance with no added headcount.

Database coverage
21%OF DATABASE

2,375 of 11,413 contacts are inside an active AI-managed sequence at any given time. The rest sit ranked and ready in the priority queue, waiting their turn instead of getting lost.

6.7×contacts
1.8×sequences
2.0×calls
18.2×meetings
Engagement

ExtraPRO

B2B large-format LED screens
Feb 2026 – Apr 2026HubSpotLead generation agent
The gap

ExtraPRO had a sellable product and zero site-visit appointments. There was no repeatable process for reaching decision makers, and outbound depended entirely on manual prospecting.

The build

I built a daily AI Lead Generation Agent that identifies and monitors decision-maker activity, backed by clean HubSpot sequences, pipelines and SOPs for multi-channel outreach.

Site-visit appointments
0 →~3/wk
“HubSpot data is super clean and reliable, and can be used to easily manage multiple outreach channels while staying organized.”
Client feedback · ExtraPRO
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More engagements
SA

Social Ally

Social media & content agency

CRM setup and automation support for client onboarding and campaign tracking.

AA

AgencyAccess

Agency services

HubSpot workflow build-out to streamline lead handoff and reporting.

GM

GOMUDLR

CRM & automation engagement

Pipeline and automation setup tailored to the team's sales process.

FF

Focus Flow Media

Media & marketing

CRM configuration and campaign automation support.

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