ExtraPRO sells large-format LED screens to businesses. Between February and April 2026 I built them a daily AI lead generation agent in HubSpot. Site-visit appointments went from zero to about three a week.
Why wasn't ExtraPRO booking site visits?
Because nothing made prospecting happen every day. ExtraPRO had a sellable product and zero site-visit appointments. There was no repeatable process for reaching decision makers, and outbound depended entirely on manual prospecting. When prospecting is manual, it only happens when someone finds the time.
What does an AI lead generation agent do?
It identifies decision makers and monitors their activity every day, so the team always has a current list of who to reach and why. That daily agent is the core of the build. It's backed by the HubSpot foundation that makes outreach repeatable:
- Clean HubSpot sequences for each outreach channel.
- Pipelines that track every prospect from first contact to site visit.
- SOPs so multi-channel outreach runs the same way every day.
The result
Site-visit appointments went from zero to about three a week. The difference wasn't a one-off campaign. It was a process that runs every day, fed by an agent that never skips a day of prospecting.
“HubSpot data is super clean and reliable, and can be used to easily manage multiple outreach channels while staying organized.”
What to take from it
- Outbound that depends on someone finding time doesn't scale. A daily agent does.
- Clean data is what makes multi-channel outreach manageable.
- Pipelines and SOPs turn a good week into a repeatable one.
The case studies page has the full before and after. For how the agent fits alongside enrichment, coaching and re-engagement, see AI agents in revenue operations, or start with a short call.
Quick answers from this post.
What results did ExtraPRO get?
Site-visit appointments went from zero to about three a week, from a daily AI lead generation agent built between February and April 2026.
Is the lead generation agent a one-off campaign?
No. It runs every day, so prospecting no longer depends on someone finding the time to do it by hand.
What does the agent need in HubSpot to work?
Clean sequences for each outreach channel, pipelines that track every prospect from first contact to site visit, and SOPs so multi-channel outreach runs the same way every day.